e27 – Apple advertising

In this episode we cover 20+ years of Mac and iPod advertising, from Big Brother's grey dystopia to Jony Ive's white room and beyond.

Links for this episode:

• Apple's YouTube channel

the beginning: 1984

• Chiat/Day
• Big Brother
• 1985: Lemmings

the interregnum (1985–1997)

• Mac OS 8 multitasking ad
• Mission Impossible
  • Sony's current Bond tie-in
  • MI: The Web Adventure [WayBack]
• "The Business Macintosh"

Ive and Jobs take over

• 30 years of Mac ads in 60 seconds
• Ive talks about the TAM
• Think Different
  • Rob Siltanen's firsthand account
  • "Here's to the Crazy Ones" [Dreyfuss] [Jobs]
  • posters
• iMac
  • "Simplicity Shootout"
  • Colors and Yum.
  • Jeff Goldblum
    • "No Step Three" (spoiler: it's EarthLink)
    • "Three Pizzas"
    • "Internet?"
    • drunk version
• G3 vs. Pentium II
  • Intel "bunny" ad
  • Apple's response: "Burn"
  • PowerBook G3
    • "It eats Pentium notebooks for lunch"
      • keynote introduction
      • full-size print ad
    • "Watch Austin Powers twice"
      • claim debunked
      • dual expansion bays
  • Snail
  • Macs switch to Intel
    • copying controversy
    • The Postal Service – Such Great Heights
• Switch
  • apple.com/switch [WayBack]
  • poor Ellen Feiss
• Get a Mac
  • supercut of all ads
  • Justin Long (Mac)
  • John Hodgman (PC)
    • hobo names
  • UK version: Mitchell and Webb
    • Numberwang
  • Japan: The Rahmens
    • "Virus"
  • synchronized banner ads
  • PC impersonates Steve Jobs

iPod

• silhouettes supercut
• iPod socks
• Feist's increased sales
• iPod Touch
  • original ad concept
  • Nick Haley
  • remade TV ad
  • NYT on the ad getting picked up